Hello, I'm Rachael!

Hello there!
I thought I should introduce myself so you can get an idea of who I am and what I’m about. Let’s start with the basics! I am currently living in Melbourne for the coffee, the weather and the art. I wear a lot of black but Pink is my favourite colour and I can’t cook but I taught myself how to bake cupcakes (specifically) because I love cake decorating.

I love coffee a lot, as much as I love books and typography, and worked as a barista for the first half of my working life. In 2012, at the age of 25, I quit my barista job and enrolled at Design College Australia. In 2014 I graduated with an Advanced Diploma in Communications Design and then moved to Melbourne and didn’t really do much but brunch a lot and read. I read more than I do anything else and have collected a lot of amazing design reference books and paperbacks, which are piled up around my room making it look like a second hand library. I’m a bit of a typography nerd. I became obsessed with it once I left college and only recently started teaching myself different lettering. My style leans more towards modern calligraphy but I’m super inspired by graffiti artists and sign painters.

Much to my parents frustration, when I was little I drew on EVERYTHING. Coasters, magazines, books, the under side of the coffee table… I just loved to draw, so it kind of made sense that I got into this industry.

It took me a few years to reaslise that this is what I wanted to do but once I figured it out, it didn’t take me long to fall in love with the world of colour swatches and fonts and grids (ok maybe not a LOVE for grids…) and then I moved to Melbourne and fell in love with Melbourne as well. I’ve been to a lot of cities around the world and it’s still my favourite.

So I made a list of what I loved the most to try and get some inspiration and this
is what I came up with:
– Good Graphic Design
– Typography
– Coffee
– Drawing on everything

Here is a list of what I don’t love (it had
to be done, let’s get it out of the way):
– Bad Graphic Design
– The typeface Zapfino
– Limitations (more specifically around         grids and creativity)
– Clichéd lists (whoops…)

So what do I do with this?

I got a job at a small advertising design studio and in my spare time I just kept drawing… and drawing… and drawing some more. I got into lettering and calligraphy
and bullet journals and realised that I love creating things that incorporate hand drawn elements with digital. I would draw on coffee cups and brown packing paper
and chalk boards and photographs and I just kept posting it online. And one day I received an email from a life coach needing an eBook. Then I got an email from a personal trainer needing an eBook. And then I got an email from someone who had written a recipe book and wanted it as an eBook. All of a sudden I had found my love of layouts and typesetting and custom page designs and I was good at it, which was surprising but really nice, and I loved working with people to create amazing designs that speak to them or for them.
This is what started my love of freelance. Since then I have done wedding invitations and save the dates, packaging designs, logos, tshirts, business cards, sticker labels, info graphics, icons, graphs, posters etc. 

“I love creating things that incorporate hand drawn elements with digital.”
“I love working with people to create amazing designs that speak to them or for them.”

Then one day I recieved an email asking if I would be interested to present my artwork at RAW Melbourne and It was one of the best things I have ever done, especially for my confidence and ego (I sold so much stuff and got so many compliments, it was like it was my birthday or something).

So this is where I am now

Drawing, drawing, drawing. At least once a day I will draw something. Even if it’s only lettering or a quick floral sketch, I try and do something. I’m also working with people to get their vision out there and in the mean time I’m working on a podcast with my sister called The Creative Misfits, which is for other creatives who suffer with imposter syndrome or just aren’t really sure what they’re doing. Which is ok! None of us really know and sometimes that’s a good thing, It allows you to colour outside the lines, which is kind of what life is about.